Wholesalers in Mandis throughout India face a number of challenges :
Lack of transparency: The mandi system is often opaque and difficult to navigate, making it difficult for wholesalers to know what prices they should be paying for produce.
High fees: The mandi system charges high fees to wholesalers, which can eat into their profits.
Competition from intermediaries: Wholesalers face competition from intermediaries who buy produce directly from farmers and then sell it to retailers. This can drive down prices and make it difficult for wholesalers to make a profit.
Inefficient infrastructure: The mandi system is often inefficient, with long delays in transporting produce and clearing payments. This can lead to losses for wholesalers.
Volatility of prices: The prices of agricultural commodities are volatile, which can make it difficult for wholesalers to plan their businesses.
Weather-related risks: The agricultural sector is susceptible to weather-related risks, such as droughts and floods. This can lead to crop losses and financial hardship for wholesalers.
These challenges have made it difficult for wholesalers to make a profit in the mandi system. As a result, many wholesalers have been forced to close their businesses or move to other sectors.
There are a number of things that could be done to address the challenges faced by wholesalers in mandis. These include:
Improving transparency: The mandi system could be made more transparent by providing wholesalers with more information about prices and fees.
Reducing fees: The mandi system could reduce the fees it charges to wholesalers.
Protecting wholesalers from intermediaries: The government could pass laws to protect wholesalers from intermediaries who undercut their prices.
By addressing these challenges, the government could help to create a more supportive environment for wholesalers in mandis. This would help to ensure that wholesalers can continue to play an important role in the agricultural sector.

Mandiboyz is an agritech platform that uses technology to connect farmers directly with buyers, bypassing the traditional mandi (wholesale market) system. This allows farmers to get a better price for their produce and buyers to get a more reliable supply.
Mandiboyz also uses technology to track the movement of produce through the supply chain, ensuring that it is handled in a safe and sustainable manner. This ensures that consumers get access to fresh, high-quality produce.
Here are some specific ways that Mandiboyz uses technology to broaden market access and create a sustainable supply chain:
Online marketplace: Mandiboyz operates an online marketplace where farmers can list their produce for sale. This allows farmers to reach a wider audience of buyers.
Real-time pricing: Mandiboyz provides real-time pricing information for different commodities, so farmers can know what their produce is worth before they sell it. This helps them to get the best possible price.
Traceability: Mandiboyz uses real-time tracking to track the movement of produce through the supply chain. This allows buyers to know exactly where their produce came from and how it was handled.
Conclusion
The Indian agritech sector has grown rapidly in the last 5 years, with the number of startups growing from 43 to more than 1,300 and funding increasing from US$ 1.1 million to US$ 889 million. This growth is being driven by the increasing digitization of the agricultural sector, the growing demand for food, and the government’s support for the sector.
Categories: Trading
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